VP Sales North America- USA

The VP Sales North America reports to the CCO. This role manages three Regional Sales Managers with their teams of Sales & Business Development Managers, and the SME Manager with her team of Subject Matter Experts (SMEs), focusing on the sales of all SOPHiA GENETICS products. The VP Sales North America participates to the elaboration of the sales strategy for USA and Canada and executes it to achieve or exceed the company market penetration objectives and revenue targets. He/she provides managerial leadership and sales expertise to the Sales teams so that they perform on or above expectations.

Key Responsibilities

·         Builds sales plans, assigns territories and sales goals for USA/Canada region

·         Develops strategies to obtain sales leads and prospects for maximal market penetration, and sell new and existing “products” to customers and prospects

·         Reviews progress of sales opportunities (opportunity pipeline)

·         Constantly monitors routine usage by customers and takes action when needed

·         Monitors the achievement of sales and revenue objectives by Regional Sales Manager

·         Reports sales activity and progress in the region and provides sales projections to CCO and General Manager (selected opportunities, back fillers, etc...)

·         Provides feedback, support and coaching to Regional Sales Managers and SME Manager

·         Regularly travels to meet key prospects and customers and ensure there is high customer satisfaction in the region

·         Directly manages a carefully selected list of Strategic Accounts (customers and prospects) and institutional actors (consortiums, hospital groups, insurances, pharmas)

·         Enforces all sales policies, practices and procedures

·         Ensures Regional Sales Managers and SME Manager have the necessary resources to perform properly

·         Through regular assessment in coordination with the Regional Sales Managers and SME Manager, assigns trainings necessary to continuously grow the teams expertise

·         Involved in the hiring and dismissal process to create the most performing team

·         Evaluates performance of sales staff in region on a quarterly basis


  • Proven experience as a VP Sales or similar leadership role
  • Minimum of 5-10 years Sales experience (preferably Consultative Sales) in Life Science, Diagnostic or Medtech industry
  • Excellent communication skills
  • Extensive experience in People Management
  • Good Leadership skills
  • Strategic thinking
  • Strong customer Focus
  • Master Degree in Computing, Life Science or a related field

Location : East Coast - USA